You are currently browsing the monthly archive for May, 2008.
Red is such a strong color, and it is used for so many purposes - always to drive people to some kind of action. As I wrote in The Beader’s Guide to Color:
“Red is the passionate call to action: buy this product! stop your car! exit here! do not smoke! stand up and fight! indulge in this pleasure! you’re bleeding, DO something!
Red demands attention, broadcasts danger, commands strength, declares devotion, quickens the heartbeat, incites aggression, inflames passion, and proclaims love.”
The ColorSchemer Blog posts an interesting, informative entry on the use of red in the logos of stores and restaurants that sell food. I think you’ll find it valuable:
http://www.colorschemer.com/blog/2007/07/17/why-food-companies-use-red-colors
Companies like Pottery Barn, J. Crew, and Target are catching on to what Apple has known all along: consumers love color. Brighter colors appeal to many people - and compel them to spend their money. These 3 companies are among many who are using bolder, punchier colors to increase sales, especially in this fearful climate of impending recession.
Look at some of Pottery Barn’s new colors: less neutrals and faded earth colors this season. More pop!
And get a load of some of J.Crew’s brilliant handbags! Especially the hot pinks, yellows, and magentas!
And check out Target’s kitchen store online - they let you shop BY COLOR! I see the same mixer in 6 colors, including pink. Drill down and you’ll find a:
- pink vacuum cleaner
- pink cookware
- pink dirt devil
- pink food processor
- pink stockpot
- pink bakeware
- pink ice cream maker
- pink popcorn popper
- pink teakettle and more
Ahhhh…. so much color is music to my eyes!
Artist Dale Taylor sent me a link to Chromo, a color clock that “helps your body understand what time it is.” The researchers are trying to find out if color can help you cure jet-lag and SAD (Seasonal Affective Disorder).
Their research states that certain colors help your body release the right amount of natural hormones at the right time. The hormones serotonin and melatonin play a vital role in balancing your body clock (daily and monthly and annually).
I’d like more explanation on the site than is given - I am not sure how I am supposed to use the information. If I learn more from their newsletters I will let you know.
As I write this, yellow-orange and pinks are the Chromo standards.
